Event Cinema Opportunity
2021 AND BEYOND
The impact of Covid-19 has created the need to continue and expand the Event Cinema business.
After stay-at-home orders are lifted, consumers will hunger for affordable, out-of-home entertainment of all types. However, the ‘new normal’ is that some activities are riskier than others. Music festivals, live sporting venues, concerts, large church gatherings, all have a high-risk level due to large amounts of people in a single space.
Additionally, as streaming services are offered more first run content, smaller projects need to rise above the clutter.
Cinemas (indoor and drive-ins) are safe and controlled environments known to the audience where groups of like-minded, passionate fans can share a common experience. Cinema staff have complete control over capacity, allowing for proper social distancing guidelines and cleaning measures, and therefore will be able to open safely earlier.
Fans of all ages have demonstrated a willingness to pay a premium to experience a real-world connection with other fans. Virtual webinars cannot replace the need to have a shared experience with others who share the same passion. These fans need to be engaged and expect the best audio, visual, comfort, and catering that only cinemas can provide.
Cinema owners need new content to fill screens, and fans need a comfortable, convenient place to connect for a spectacular shared experience.
